In tablets generally and the iPad particularly, consumers have found a device conducive to reading news.
It’s no surprise then that a growing number of newsreading apps have appeared, from individual, branded apps such as the Wall Street Journal for iPad to independent apps such as Flipboard, Editions and Zite, which are designed for consuming content from a variety of sources.
The last of these was acquired by CNN Tuesday. In an emailed statement, CNN’s general manager of digital, KC Estenson, suggested that Zite will continue to work with a wide array of media partners and that its technology will also be leveraged “to help CNN’s websites and apps serve more personalized content, making our current digital services even better.”
Zite would continue to operate as an independent company on a day-to-day basis under existing CEO Mark Johnson, the statement said.
Still, we were left with many questions. Why Zite? Will it truly remain independent? Will the new subsidiary be free to strike partnerships with other media outlets? Will the algorithms be tweaked to feature CNN content more prominently?
These are some of the questions we posed to both Estenson and Johnson in a phone interview Tuesday afternoon, parts of which are transcribed below.
mashable.com
link: http://mashable.com/2011/08/30/cnn-zite-acquisition-interview/
